Our Core Values

  • We create experiences that enhance the lives of our guests, our staff and our community through exposing people to the best human-powered outdoor adventures available. We strive to be leaders in the field of outdoor adventure through constantly rethinking and improving our programs.
  • We act with integrity in all our interactions with staff, guests, and our community. Integrity for us means clearly defining expectations, following through on commitments, and acting in a consistent, straightforward manner – we say what we mean and mean what we say.
  • We build positive relationships with the people we deal with through being personable and friendly. We are respectful and flexible in all our dealings and strive to be responsive to the needs of our guests, staff and community.
  • We promote teamwork by encouraging a strong work ethic, clearly defining roles and valuing diversity. We reward loyalty by recognizing a job well done and by creating a flexible work environment.
  • We embrace change as a positive force in our organization, our industry, and our world. We meet the challenges presented by change with a can-do attitude, a sense of humor and a spirit of optimism.
  • We value the growth that comes from embracing our successes and learning from our mistakes.
  • We value a financially strong organization as a means to provide the stability and resources necessary to achieve our purpose. We provide industry-competitive compensation and strive to retain valued staff and to create jobs that can be careers.
  • We foster an atmosphere in which staff take ownership of their actions and are encouraged to be self-sufficient within our value structure. We set high expectations, give timely and appropriate feedback and make decisions in a manner that is open and transparent so those affected know why a decision is made.
  • We value thoughtful planning so we are able to maximize our resources, minimize our environmental impact, and balance the excitement of new possibilities with the need to maintain quality and continuity.