THE ZOAR OUTDOOR MANAGEMENT TEAM

Zoar Outdoor was established 17 years ago in 1989 to offer outdoor adventures in the Deerfield River Valley and beyond. Our staff of over 100 consists of friendly professionals from all walks of life ranging in age from 18 - 65 years. Many of our staff are cross-trained in several areas, enabling them to work as a raft guide, kayak instructor or climbing teacher. It is not uncommon to find a high school math teacher, a nurse or a lawyer guiding one of our rafts or teaching in a kayak. The versatility of our team members allows our staff to provide excellent service to our guests and to make each Zoar Outdoor adventure truly memorable.

Bruce Lessels, President and Karen Blom, Vice President

Bruce and Karen opened Zoar Outdoor in 1989 to introduce people with an adventurous spirit to the incredible rivers and mountains of southern New England.  In the years since, they have expanded Zoar Outdoor’s offerings and facilities, but kept their focus on serving guests in a friendly atmosphere that allows the Zoar team to accommodate a variety of people in the many programs Zoar offers. 

Before starting Zoar Outdoor, Bruce was a member of the U.S. Whitewater Team and won the bronze medal in C-1 at the 1987 World Whitewater Championships in France and Karen worked as a public health nutritionist. They have both served as board members of the Deerfield River Watershed Association, the US Canoe & Kayak Team and New England FLOW. Bruce is past chair of the Franklin County Chamber of Commerce board of directors and Karen is past President of the Shelburne Falls Area Business Association. Both Bruce and Karen are ACA certified canoe and kayak instructors. Bruce has written several whitewater books for the Appalachian Mountain Club (AMC) including The Whitewater Handbook, an excellent source of whitewater technique information for all levels of canoe and kayak paddlers and Classic Northeastern Whitewater Guide, a comprehensive guide to the best whitewater runs in the northeast region for novices to experts. Bruce and Karen co-authored a book in 2002 for the AMC entitled Paddling With Kids.

At Zoar Outdoor, Bruce is in charge of overall operations, marketing, finance, and business development and Karen is responsible for human resources, special events and public relations.

Janet Burnett Cowie: Director of Instruction Programs

Janet manages our instruction programs including whitewater kayaking, canoeing and rock climbing. She is also our logistics guru for food services, vehicles and first aid. Since 1996, Janet's people skills and infectious enthusiasm have helped grow our instruction program to become one of the premier kayak schools in the country. Janet has been paddling and teaching since 1982 and is an ACA certified kayak instructor trainer. She received her bachelor’s degree in Business Administration from the University of Massachusetts.

Kevin McMillan: Director of Rafting Programs

Kevin has been guiding and trip leading for Zoar Outdoor since 1992 and manages all of our rafting and livery programs. Before coming to Zoar, he worked for several years as an experiential educator with regional schools and as a technical specialist with corporate programs. Kevin was the 1996 recipient of the Massachusetts Office of Travel & Tourism Hospitality Award. His quick wit and excellent people skills combined with his extensive knowledge of the rivers we raft and river rescue techniques ensure that our guests are in good hands when rafting with Zoar Outdoor. Kevin is an ACA river rescue instructor and is a Wilderness First Responder.

Greg Poehlein: Retail Manager

Greg has been our Retail Manager since 2001. He runs our newly expanded Outfitters Shop and oversees the demo and rental fleet. Greg introduced ecommerce in 2005 and keeps our inventory up to date through his constant research into the latest boats and gear. 

Greg has a wealth of paddling experience and taught kayaking for years at the Northwest Outdoor Center in Seattle before moving east. He has worked in the skiing industry as a ski patrol director and risk manager. He is an ACA-certified kayak instructor, national ski patroller and an emergency care technician.

Philip May: Lodging Manager

Philip has been a raft guide since 1997 and became our lodging manager in 2004. His British sense of humor and accent work well for him in his role as innkeeper and campground host. When he is not greeting overnight guests, he may be kayaking for pleasure, steering a raft down the advanced section of the river or putting his carpentry skills to use on maintenance projects around the property.

Nicole Yezierksi: Office Manager

Nicole joined the team at Zoar Outdoor as our Office manager in 2005. She’s in charge of the reservation system, group sales and daily logistics. In addition to keeping our office running smoothly, she keeps our customer service at the highest possible level.  Nicole's great energy and attention to detail ensure that your reservation logistics run smoothly. Previously, she spent 13 years as a production planner for the Yankee Candle company.